In this segment, Heron Preston, Creative Director and Founder of HERON PRESTON reimagines the process of developing sustainable footwear. Watch his sport- and workwear-inspired vision for fashion combined with an inventive approach to production that’s new to both the industry and his own design practice. Linked to Copenhagen Fashion Summit’s Design Studio, we’ve been a fly on the wall following three exceptional Creative Directors and their sustainable design processes from original idea to final product: matching style and ingenuity with supercharged tech solutions. Fashion is about desire, emotions and beautiful products – that doesn’t mean it can’t also be about sustainability.