The new consumer generation expects fashion brands to deliver a contribution to a sustainable society. They demand for reliable products that they can trust, offered with as much transparency as possible. Therefor traceability is a necessity.
But, it’s very difficult to prove that final garments are really made of genuine sustainable materials though. Because the real connection between the ‘original materials’ and the ‘certificates’ is unguarded. Greenwashing is a hidden risk.
Aware™ is a traceability technology that can truly, and easily, verify the authenticity of sustainable materials. With a simple scan you can distinguish false material from genuine sustainable fabric. On top of that you have access to all traceability data. This information and certainty allows you to be transparant. From now on you can prove the sustainability of all your final garments with 100% certainty. Confident consumers will trust your brand and stay loyal.
Aware™ guarantees genuine sustainable content and environmental impact reduction claims, by using a disruptive tracer- and blockchain technology.
Read more about Aware™.
Founded in 2000 in Switzerland, Bluesign is a leading sustainability solutions provider for a safer and cleaner textile industry. With 690+ system partner companies, bluesign® SYSTEM connects chemical suppliers, manufacturers and brands around responsible production, responsible use of resources and responsible chemistry. Textile industry’s impact on people is an important focus for Bluesign where through the implementation of the bluesign® SYSTEM, it ensures that both workers and consumers are safe through eliminating hazardous chemicals from the very beginning. With continued partnership, Bluesign provides an actionable roadmap to chemical suppliers, manufacturers and brands to reduce impact on people and planet.
Founded in 2000, the bluesign® SYSTEM functions as a sustainable textile production solution that eliminates harmful substances from the beginning of the manufacturing process, and later sets and controls standards for an environmentally friendly and safe production. This not only ensures that the final textile product meets very stringent consumer safety requirements worldwide, but also allows brands in the outdoor, sportswear and fashion industry to offer sustainable products to their consumers.
circular.fashion is a sustainable design agency creating product and system innovation for a circular economy in fashion and textiles. The company develops services and software for circular design and closed loop recycling to enable a transparent flow of information between material suppliers, fashion brands, consumers and recyclers.
At the centre of the circular.fashion system is the circularity.ID, which holds material and product data, along with a product’s entire story. This ensures future reuse, reselling and recycling at the highest possible level of sustainability. Through this system, data becomes accessible to stakeholders in the fashion ecosystem at any point in time to assess and handle products in a circular economy.
a circular future of fashion
circular.fashion was founded by Ina Budde and Mario Malzacher in Berlin, 2017. Today, the team consists of 12 passionate people with interdisciplinary backgrounds combined with many years of experience in lecturing on sustainable fashion design and circular business models, design thinking, process management, textile engineering and software development.
Together, we share the vision of a circular future of fashion and it is our mission to find and spread solutions that accelerates the transition towards such a future.
Create2STAY was founded by five senior fashion and IT executives with the simple purpose of democratizing re-commerce. By democratising re-commerce, making it accessible to all and easy to use, create2STAY gives small, medium or large businesses easy access to gaining a foothold in the booming re-commerce market. At the same time, brands can regain control of their unique brand universe, engaging consumers in re-commerce and still earn margins, too.
Create2STAY is a plugin, white label, re-commerce platform fully integrated into Shopify, Magento and Commerce Cloud. Create2STAY offer a solution that sits alongside a brand’s current e-commerce offering. Helping brands to prolong the lifespan of products.
At the same time create2STAY takes care of logistics, imagery, cleaning, repair and recycling, leaving you to concentrate on other important aspects of your business.
Consumers are more open to circular shopping than ever before and are already pulling brands towards a total paradigm shift as a result, Gen-Z consumers leading the change. Re-commerce is growing at a rate that’s 21 times faster than the overall fashion industry, steals more share of wallet than any other sector and is expected to exceed fast fashion in 2029. On top re-commerce increases a product’s life cycle and is therefore a crucial part of reducing carbon emissions.
At Fair Wear, we know there’s a better way to make clothes. A fairer way. The global garment industry employs some 60 million workers, most of whom face difficult and unsafe working conditions, don’t earn enough to cover their living expenses, and have limited freedom to stand up for their rights. Our goal is to push the garment industry towards the new normal: a world where fashion is fair for all. We work with our 120+ member brands, who are committed to finding a fairer way to make clothes, and we engage directly with factories, trade unions, NGOs and governments to find answers to problems others think are unsolvable. Together we’re stitching together new solutions across the supply chain to make fashion fair for everyone.
Behind every item of clothing are people who have woven and dyed the fabric, trimmed and stitched it together. Sustained living wages are a human right. Everyone should receive a wage that covers their basic needs. This is not the reality for millions of garment workers across the globe. Our Living Wage tools and knowledge-sharing capabilities help brands, suppliers, trade unions and others understand how it is possible to increase wages for workers and still remain competitive.
Haelixa has developed an innovative technology to mark, trace and authenticate products from source to retail using a DNA marker. We address three key challenges of today’s fashion industry: the need for transparent supply chains, the ability to prove product origin and to support sustainability claims. Our DNA marker creates a unique fingerprint to identify a brand, a supplier or even production lot. Our data is highly reliable, because each marker is unique and the info about the origin and journey is safely embedded into the product all time.
The marker is solved in liquid and then sprayed onto the textile product. The application can easily be integrated into existing automated production processes. The read out can be done with the final or any intermediate product with a simple test. The DNA marker is harmless for humans and the environment, GMO-free, vegan, GOTS and OekoTex 100 compliant, yet strong enough to withstand all industrial processing.
Higg is the sustainability insights platform for consumer goods businesses – delivering software and services for measuring, managing, and sharing supply chain performance data.
From materials to products, from facilities to stores, from emissions to working conditions, Higg unlocks a complete view of a business’s social and environmental impact.
Built on the leading framework for sustainability measurement, Higg is trusted by global brands, retailers, and manufacturers to provide the single-source of ESG intelligence they need to accelerate business and industry transformation.Launched in 2019 as a public-benefit corporation, Higg is the exclusive licensee of the Higg Index, the industry-leading value chain measurement methodology developed by the Sustainable Apparel Coalition.
Higg recently kicked off a global traceability program with technology partners atma.io by Avery Dennison, FibreTrace, and TrusTrace. Global brands can now track the hidden impacts within their manufacturing processes, ensure fiber integrity, and understand, communicate, and accelerate product sustainability.
This initiative aims to enable consumer brands to identify and share the supply chain provenance of billions of items with their upstream value chain partners, and highlight and disclose sustainability information across platforms and audiences.