Making Sustainable Fashion Accessible for Everyone
Located in Kingsport, Tennessee, the Eastman company has established itself as a leading innovator since its inception in 1920. Therefore, it should be no surprise that the 100-year-old company has since become a key player in the sustainability milieu, delivering innovative products geared towards enhancing the quality of everyday life. As part of its dedication to creating a more circular economy, Eastman is pioneering the shift to circular materials with its latest advanced solutions.
Amongst the fashion sustainability cognoscenti, Eastman is probably best-known for Naia™, a sustainable sourced cellulosic fibre. This fall, Eastman will introduce the fruits of its latest endeavour: Naia™ Renew portfolio. Sourced from 60% wood pulp and 40% recycled waste plastics*, Naia™ Renew cellulosic fibre is traceable with certified biodegradability that captures the value of hard-to-recycle materials that would otherwise be destined for landfills. It can be produced at scale to deliver sustainability without compromise to the fashion world.
“Naia™ Renew enables a circular economy for the fashion industry and helps brands meet their eco-conscious goals,” said Ruth Farrell, global marketing director of textiles for Eastman. “We’re transforming what a piece of fabric can be and do to meet the sustainability demands of our customers and to create a world where brands and consumers can be in fashion without compromising on quality and performance.”
Available as both a filament yarn and a staple fibre, Naia™ Renew offers clear advantages over other materials. Naia™ Renew filament features a silky hand, rich lustre and fluid drape which can be employed to create fashionable womenswear garments. To boot, the Naia™ Renew staple fibre is inherently soft and dries quickly, which means a reduction of drying time, along with reduced pilling properties (i.e. reduced fuzz or pills on fabrics), making it ideal for everyday casual wear.
Naia™ comes full circle to protect our planet
More significantly, Naia™ Renew is a fully circular product. Produced with a low carbon footprint in a closed-loop process where solvents are safely recycled back into the system for reuse. The fibres are sourced from wood pulp from certified forests, and the recycled plastics feedstock is generated via Eastman’s patented carbon renewal technology (CRT). For those unfamiliar with CRT, it is an integrated, molecular recycling technology that can break down waste plastics, such as post-consumer carpet fibre and plastic packaging materials and later convert them into basic molecular building blocks for a manufacturer of new products. The patented process is unique in that it illustrates what a truly circular solution means today—one where waste is transformed into real value. These final products have zero trade-offs in quality, performance or appearance.
Today, Naia™ continues to collaborate across the value chain, whilst inspiring other innovators to do the same.
“Our vision is to make sustainable fashion accessible for everyone,” said Farrell. “We all need to play our part to help fix the future and work together to protect our planet’s precious resources for the next generations. With Naia™ Renew, you can take an active role in conserving resources and fostering innovation, while demonstrating a passion for sustainability that resonates with consumers worldwide. ”
* Naia™ Renew recycled content is achieved by allocation of recycled plastics through mass balance accounting.