As of today, the sustainability ‘pulse’ of the industry remains weak at 32 out of 100. The industry still lags behind in where it could and should be. When it comes to sustainability, the best performers consist of mainly large players and several mid-sized, family owned companies.
Over half of the market, mainly small to medium-sized players has shown little initiative towards making the sustainability transition. The rest of the industry is situated somewhere in the middle.
This data is confirmed by the Pulse Survey, which found that two-thirds of polled fashion executives have not made environmental and social factors guiding principles for their companies’ strategy.
Global Fashion Agenda’s statement regarding material comparisons (February 2021):
“The Pulse of the Fashion Industry 2017 Report explores alternative business models for how clothes could be made, distributed and consumed based on a proposed ‘landscape for change’ including 40 possible ways to increase industry sustainability performance. We looked at materials including cotton and polyester and chose to highlight the intrinsic dilemmas that need to be considered for every material choice. The report aims to inform its readers about both the opportunities and the ramifications of substituting conventional cotton. As stated in the report “the proposed landscape is a first attempt to sketch out the spectrum of options available. It is meant to invite further input and rich discussions during the coming year.” Similar to this, the Pulse report also quantified a number of initiatives to help demonstrate the possible value to be captured if the industry would start to act immediately on selected topics. The examples used under each change lever served an illustrative purpose and were not straightforward recommendations as such.”