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The end-of-use phase is a significant sinner in the fashion value chain. The newly published Pulse of the Fashion Industry report concludes that fashion brands score an average of 9 out of 100 at the end-of-use phase, the absolute lowest in the entire value chain.

This shows that most brands have not yet recognised the opportunities of the end-of-use phase. A circular fashion model would not only be sustainable in terms of resources but there are clear indications that it would also make sense financially.

Read the Pulse of the Fashion Industry report here