WHAT IS THE CEO AGENDA?
Introduction

The CEO Agenda is a guide to what every CEO in fashion needs to prioritise to future-proof their company. The publication outlines the most pressing issues and the biggest opportunities for environmental and social impact and provides guidance on how to move from words to action.
Since the first edition of the CEO Agenda in 2018, The CEO Agenda reflects the values and aspirations of our Strategic Partners and advisers, a diverse group of high-profile fashion companies that include ASOS, BESTSELLER, H&M Group, Kering, Li & Fung, Nike, PVH Corp., Sustainable Apparel Coalition and Target.
CEO Agenda 2020 COVID-19 Edition
Published by Global Fashion Agenda
With contributions from Mckinsey & Company
SIX OPPORTUNITIES TO REBUILD A RESILIENT AND SUSTAINABLE FASHION INDUSTRY
Through a multi-year strategic knowledge partnership, Global Fashion Agenda and McKinsey & Company aim to present research and a fact base to complement the priorities outlined in the CEO Agenda; which intend to guide and mobilise industry players in taking bold action on sustainability.
SUMMARY
As our industry grapples with the destabilising effects and long-lasting consequences of this worldwide pandemic, sustainability risks becoming a secondary priority. However, we believe that sustainability can function as an organising principle to build a stronger future.
This COVID-19 edition of the CEO Agenda presents six opportunities for fashion executives to rethink and rebuild a sustainable more resilient fashion industry.
LEARN MORE ABOUT THE SIX COVID-19 PRIORITIES

CEO Agenda 2020
Published by Global Fashion Agenda
EIGHT PRIORITIES FOR FASHION EXECUTIVES SHAPING A SUSTAINABLE FASHION INDUSTRY
This document articulates the eight most crucial sustainability priorities for the fashion industry, offering clear guidance on where to focus their efforts. Within these eight priorities, the CEO Agenda is divided into two key sections: four core priorities for immediate implementation and four transformational priorities for fundamental change that require collaborative structures and investments.
SUMMARY
The current model has served as powerful engine for global growth and development for the past 100 years, but we believe there is a compelling business case for those who invest in long-term social and environmental sustainability, beyond short-term financial incentives. While we acknowledge that changing established practices is not an easy feat, we also remain convinced that the fashion industry can act as an inspirational forerunner.
We urge you as industry leaders to investigate new business models outside current market mechanisms to drive change, implement innovation and tap into collaborative and progressive business opportunities. This is essential not only to future-proof your business, but it is also crucial for humanity to operate within planetary boundaries and to meet the needs of future generations.
Core priorities for immediate implementation
Transformational priorities for fundamental change


2020 Spotlight
Biodiversity describes the variety of life on Earth and its natural systems, includes the variability of living organisms and the diversity within species, between species and of ecosystems. It represents the life support system of the Earth, with human livelihoods directly dependent on genetic, species and ecosystem diversity and function.
In this spirit, the CEO Agenda includes a spotlight on biodiversity among its existing priorities and provides further guidance for fashion brands to take action

CEO Agenda 2019
Published by Global Fashion Agenda
2019 edition: EIGHT GUIDING PRIORITIES FOR FASHION EXECUTIVES
This document articulates the eight most crucial sustainability priorities for the fashion, industry offering clear guidance on where to focus their efforts. Within these eight priorities, the CEO Agenda is divided into two key sections: Four core priorities for immediate implementation and four transformational priorities for fundamental change that require collaborative structures and investments.
SUMMARY
While the priorities fundamentally remain unchanged from 2018, we have updated them to reflect the latest industry developments. The CEO Agenda should serve as a reference point for you and your peers. As fashion leaders you are in a unique position to transform your industry—and for the better.
Your decisions affect the entire value chain. You hold the power to make sustainability an integral part of your business strategy and by extension, the entire fashion industry. We encourage you to exercise this responsibility, and we hope the CEO Agenda 2019 will guide your efforts.
Learn more about the eight priorities

CEO Agenda 2018
Published by Global Fashion Agenda
Immediate action is needed to uphold standards for all people employed along the value chain
The CEO Agenda 2018 outlines seven priorities that lead fashion’s sustainability transformation. The CEO Agenda 2018 comprises two sections, which includes three core priorities for immediate implementation; and four transformational priorities for the long term. It draws on the most pressing issues and the biggest opportunities for environmental and social impact as outlined in our Pulse of the Fashion Industry 2017 report. Through the CEO Agenda, we aim to enhance the conversation about sustainability and encourage fashion industry leaders to take action.
SUMMARY
Fashion brand CEOs’ decisions affect the entire value chain. These individuals have the authority to make sustainability an integral part of their business strategy and operational model. For this reason, we created the CEO Agenda to support their decision making.
At the same time, we hope that the CEO Agenda will serve as an invitation for other key players, such as investors, suppliers, government officials, researchers and NGOs to engage with fashion brands about the steps needed to make the fashion industry more sustainable.
LEARN MORE ABOUT THE SEVEN PRIORITIES
