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The CEO Agenda is a guide to what every CEO in fashion needs to prioritise to future-proof their company. The publication outlines the most pressing issues and the biggest opportunities for environmental and social impact andprovides guidance on how to move from words to action.
Since the first edition of the CEO Agenda in 2018, The CEO Agenda reflects the values and aspirations of our Strategic Partners and advisers, a diverse group of high-profile fashion companies that include ASOS, BESTSELLER, H&M Group, Kering, Li & Fung, Nike, PVH Corp., Sustainable Apparel Coalition and Target.

Fashion needs to act on climate. If we continue on our current path, we will miss our 2030 emissions reduction targets by 50%, leading to accelerated global warming.
From rising sea levels, to extreme rainfall and more powerful heatwaves, the consequences of climate change can no longer be ignored, either by society or the fashion industry, which will see many impacts on its operations in the years ahead.
Together with our Strategic Knowledge Partner, McKinsey & Company, we create thematic deep-dives focused on specific sustainability topics. To realise our vision and support industry sustainability efforts, we develop common industry fact-bases and demystify complexities to guide and mobilise the industry to take bold action on sustainability.

The Pulse Report was was developed from 2017-2019 as a way to measure sustainability progress in fashion. Guiding the Pulse of the Fashion Industry report was the belief that the environmental, social and ethical challenges confronting the industry aren’t only a threat, but also a potential opportunity to recreate value for fashion businesses.
The Pulse Score presented in each report provides a global and holistic baseline of the sustainability management, target setting and implementation of sustainability initiatives for the fashion sector. It creates transparency and establishes a common understanding of the most critical issues facing the industry.

Systemic industry change is critical for a sustainable fashion industry. We believe in the potential of circular systems to form inclusive and supportive infrastructures for sustainability.
To guide and mobilise the industry to act boldly on circularity, GFA facilitates action-oriented targets, supportive tools and on-the-ground projects.

We envision a policy framework where legislative and policy initiatives incentivise and appropriately support the fashion industry to become circular and thus more sustainable. Global Fashion Agenda proactively advocates for policy changes and supportive measures that reinforce sustainability targets and prompt policymakers to take informed action to foster necessary change.