TRUE STORY OF SUSTAINABLE MATERIALS. The new consumer generation expects fashion brands to deliver a contribution to a sustainable society. They demand reliable products that they can trust, offered with as much transparency as possible. Therefor traceability is a necessity.
It’s very difficult to prove that final garment is really made of genuine sustainable materials though. Because the real connection between ‘the original material’ and ‘the certification’ is unguarded. Greenwashing is a hidden risk.
Aware™ is a traceability technology that can truly, and easily, verify the authenticity of sustainable materials. With a simple scan you can distinguish false material from genuine sustainable fabric. On top of that you have access to all traceability data. This information and certainty allows you to be transparent.
The Aware™ technology guarantees that a final product is made from original sustainable materials. As a result, sustainable claims related to that final product are absolutely true.
Read more about Aware™.