The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision makers around the world. In 2017, the Foundation launched the Make Fashion Circular Initiative which brings together leaders from across the fashion industry to collaborate and innovate towards a new textiles economy, aligned with the principles of a circular economy.
The Jeans Redesign
In 2019, Make Fashion Circular launched The Jeans Redesign, bringing together leading fashion brands and manufacturers to transform jeans production – tackling waste and pollution and the use of harmful practices. The guidelines have minimum requirements for garment durability, material health, recyclability and traceability and are intended to ensure jeans last longer, can easily be recycled, and are produced in a way that’s benign to both the environment and health of garment workers. The first edition of redesigned jeans will go on sale this year.