The new consumer generation expects fashion brands to deliver a contribution to a sustainable society. They demand for reliable products that they can trust, offered with as much transparency as possible. Therefor traceability is a necessity.
But, it’s very difficult to prove that final garments are really made of genuine sustainable materials though. Because the real connection between the ‘original materials’ and the ‘certificates’ is unguarded. Greenwashing is a hidden risk.
Aware™ is a traceability technology that can truly, and easily, verify the authenticity of sustainable materials. With a simple scan you can distinguish false material from genuine sustainable fabric. On top of that you have access to all traceability data. This information and certainty allows you to be transparant. From now on you can prove the sustainability of all your final garments with 100% certainty. Confident consumers will trust your brand and stay loyal.
Aware™ guarantees genuine sustainable content and environmental impact reduction claims, by using a disruptive tracer- and blockchain technology.
Read more about Aware™.