Three weeks after Shanghai Fashion Week tested the waters of the virtual theatre, Fashinnovation, an NYC-based venture and the brainchild of husband-wife duo, Marcelo and Jordana Guimarães, followed suit with their two-day online summit, WorldWide Talks.
With support from the UN Office for Partnerships, Fashinnovation decided to host a two-day online summit in partnership with the Conscious Fashion Campaign kicking off Fashion Revolution Week (20-26 April). With a heightened focus on the Sustainable Development Goals and as a response to the COVID-19 pandemic, WorldWide talks (21-22 April) brought together international leaders from the fashion and technology industries on a virtual conference. Together they discussed how the current crisis is affecting each sector of the supply chain and explored potential ways to adapt and still thrive during this challenging period.
As part of the WorldWide Talks lineup, our CEO, Eva Kruse, was invited to speak on the panel “Fashion Is How Sustainability Can Be Part of the Solution in the Current Crisis.” Moderated by Brooke Roberts-Islam, a Senior Writer at Forbes.
While the debate on how sustainability’s progress will continue on post-pandemic, many brands are dealing with overstock and trying to sell goods at reduced prices, which lowers the expectation of value to the consumer. Eva Kruse claimed that “no product should fall in value”, but she sees an opportunity to provide a different offer other than just purchasing the next season and the latest product.
“The best way to predict the future is to create it,” Kruse says. The crisis makes room to consider upscaling, retraining and the adoption of newer technology to optimize the currently operating business model. Forward-thinkers such as Mira Duma, founder and CEO of Future Tech Lab—also a panellist in WorldWide Talks—are becoming more and more critical. “Take these innovations to scale and make it something that actually can replace some of the big volume drivers in our industry that is mostly impacting the environment,” says Kruse.
“The best way to predict the future is to create it”
Eva Kruse, Founder and CEO Global Fashion Agenda
The vibrant discussion that transpired in those thirty minutes demonstrated that collaboration amongst fashion leaders has a crucial role to play in the industry’s future. There is a significant need for the industry to come together to keep the sustainability agenda alive, and due to the current crisis, the need is more vital than ever.
Photo credit: The Iconic