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Forum for the Future’s Cotton 2040 initiative serves to drive the uptake of sustainable cotton by brands and retailers, rendering cotton's traceability easier and more comparable and to build the resilience of farmers worldwide.

Sourcing strategies and combining the various sustainable cotton standards, such as organic, Fairtrade and Better Cotton Initiative, will help achieve this. The Cotton 2040 initiative brings together the many sustainable cotton standards for the first time. Forum for the Future wishes to support brands and retailers in taking key steps for sourcing sustainable cotton and accelerating progress. The aim is also to make the traceability and comparability of cotton easier for brands and retailers when sourcing the material. Because cotton is one of the most commonly used materials in the fashion industry, reducing the negative impact its production has on the environment is essential. Working with actors across the industry, from brands and retailers to NGOs, this initiative also serves to build the resilience of millions of smallholder cotton farmers, increasing their levels of independence and enabling them to grow cotton sustainably.

Read more about the Forum for the Future’s Cotton 2040 initiative.