Ahead of fashion month, Global Fashion Agenda has unveiled a new campaign that brings together leading voices from across the fashion industry to drive awareness and inspire action on sustainability.
The fashion industry is extremely pollutive and a major contributor to the climate crisis, accounting for 8% of global CO2 emissions and up to 20% of the world’s total wastewater. According to Pulse of the Fashion Industry 2019, by 2030 the global apparel and footwear industry will have grown by 81%, exerting an unprecedented strain on planetary resources. If the pace of progress in sustainability does not increase, the harmful consequences of fashion will become even more challenging to overcome. Therefore, industry representatives have come together to encourage action and accelerate the pace.
Eva Kruse, CEO, Global Fashion Agenda, says, “Fundamental change in fashion will take industry-wide commitment, so it’s brilliant to see so many influential voices speak out on a topic that must not be ignored. What is clear from their statements is that we need to look beyond the next season or trend, and we must all do something today.”
Prominent voices include: Arizona Muse, model, ambassador and consultant; Katharine Hamnett, CBE, designer and activist; Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs, Kering; Anna Gedda, Head of Sustainability, H&M Group; Anita Dongre, Chief creative Officer, House of Anita Dongre; Samuel Ross, founder and designer, A-Cold-Wall*; Julia Ormond, actress and founder, ASSET; ConnieNielsen, actor and activist; Tim Blanks, Editor-at-Large, The Business of Fashion; Clare Press, Sustainability Editor-at-Large, Vogue Australia; WilsonOryema, artist, writer; Bandana Tewari, journalist and sustainability activist; Monica de La Villardiére, journalist and presenter; Eva Kruse, CEO, Global Fashion Agenda and Cyrill Gutsch, founder, Parley for the Oceans.
Join the conversation on social media using the hashtag #BeyondNextSeason