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The Sustainable Apparel Coalition (SAC), one of Global Fashion Agenda’s Strategic Partners, have published Empowering Consumers Through Transparency, a report that explores consumer sentiment about the importance of transparency in the apparel, footwear and textile industry. The report, which was commissioned by SAC and written by global research consultancy GlobeScan, is designed to contribute to the thinking and debate within the industry and to stimulate greater collaboration among brands, retailers and manufacturers to engage consumers globally.

Due to the importance of the user phase, measuring consumer sentiment has been increasingly valuable for informing the sustainability agenda. Published earlier this year, the Pulse Update 2019 provided brands with in-depth research into consumer spending habits and sentiment to help shape brands’ business priorities.

The newly published report highlights the opportunity for brands and retailers to more readily and consistently share information about their social and environmental sustainability efforts and performance. Access to information about an organisation’s sustainability performance can be vital in building greater trust with consumers. Consumers want to see the journey brands are on to become more sustainable and not just claims of “perfect practices.” The report suggests that brands and retailers that do not share meaningful sustainability information publicly risk losing relevance, trust and market share among their customers.

The SAC and its members are using the research findings to inform projects that will increase transparency in the apparel and footwear supply chain and of products. Read the report here.