It is quite clear that the solution must go beyond incremental improvements
H&M group takes a holistic approach to circularity and incorporates the whole value chain – covering design, material sourcing, production processes and the user phase. Our vision is to be fully circular, which is why we have set ambitious initial goals and milestones, such as using 100% recycled or other sustainably sourced materials by 2030 and becoming climate positive across our value chain by 2040. To reach our vision, technology and innovation is of the greatest importance. That’s why we support the development of new ideas within sustainability and innovation, both through investments and knowledge. We’re involved in various initiatives to push the development forward, for example the Hong Kong Research Institute of Textiles and Apparel, where we are working jointly to accelerate research on textile recycling. Another example is the company re:newcell, whose technology has the potential to use pre- and post-consumer textile waste that would otherwise end up in landfills.
No company alone can tackle the challenges the industry is facing. That’s why collaboration with partners such as Global Fashion Agenda is so important in the endeavour to align and further accelerate the array of already existing positive efforts, to standardise best practice and to guide the trajectory of joint leadership.
Global Fashion Agenda has reached out to industry leaders to get their perspective on the priorities in the CEO Agenda and how to get closer to solutions. The think pieces are a reflection of their personal or organisation’s approach to the issues and do not necessarily state or reflect the opinions and views of Global Fashion Agenda and its Strategic Partners.