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Fashion companies such as our Strategic Partner BESTSELLER are harnessing the power of renewable energy in a bid to reduce their environmental impact.

Today, total greenhouse gas emissions from textile production amount to more than the emissions of all international flights and maritime shipping combined, according to research from UNFCCC. There is therefore an urgent need for fashion companies to reassess their energy sources in a bid to combat climate change.

With renewable energy offering a more cost efficient and less harmful alternative to fossil fuels, brands and manufacturers are increasingly seeking to incorporate sustainable resources into their supply chain.

This is demonstrated by the fashion company BESTSELLER, one of Global Fashion Agenda’s Strategic Partners, and its parent company HEARTLAND, which have established a new solar plant in partnership with renewable energy firm Better Energy.

The plant will reportedly generate 125 megawatts (MW) – the equivalent of BESTSELLER’s global energy consumption for owned and operated buildings. BESTSELLER’s Head of Corporate Affairs, Dorthe Scherling Nielsen, claimed that the company has taken this step to “have a direct impact on the deployment of new renewable energy, which will both help us achieve our ambitions at BESTSELLER but also make a positive impact on the world around us.” 

Better Energy and HEARTLAND will build the new solar power plant and will sell the energy to BESTSELLER through a power purchase agreement (PPA).

Commenting on the partnership, Rasmus Lildholdt Kjær, CEO of Better Energy, said, “BESTSELLER is part of a new global wave of companies that are playing a major role in the development of a clean energy economy. By helping build a new solar park, HEARTLAND and BESTSELLER are both securing access to green energy, while also adding renewable energy to the grid. That is additionality and impact that matters.”

This initiative is part of BESTSELLER’s broader sustainability strategy, Fashion FWD, which was launched last year with the ultimate aim to become ‘climate positive, fair for all and circular by design.’

It is predicted that the increase in demand and the introduction of carbon taxation could drive up the cost of energy derived from fossil fuels. The Pulse of the Fashion Industry report highlighted that by tapping into renewable energy, businesses also have the potential to increase their EBIT margins by 2030. So, initiatives such as the BESTSELLER plant can not only reduce environmental harm but can also reap financial benefits.