6 July 2018

Pulse report spotlight: End-of-use phase

By Global Fashion Agenda

The Pulse of the Fashion Industry 2018 report, published in May by Global Fashion Agenda and The Boston Consulting Group, showed that most fashion brands have yet to realise the opportunities that accompany an increased focus on the end-of-use phase of the value chain.

An accelerated effort is needed to capture important resources from being wasted and to meet future resource demands. If the industry were to find a way to collect and recycle all fibres, it would boost the value to EUR 80 billion. Luckily, the Pulse of the Fashion Industry 2018 report showed promising progress in the industry.

Two steps in the value chain saw the biggest improvements, with the Pulse score for design and development showing a five-point increase and end-of-use an eight-point jump. The latter is particularly due to a focus on initiatives such as clothing repair services and garment collection schemes. Although encouraging, end-of-use still remains the weakest link in the value chain and much still needs to be done.

Read more and download the Pulse of the Fashion Industry reports.