A memorandum of understanding focusing on sustainable fashion was signed by Global Fashion Agenda and Institut Français de la Mode on the occasion of French President Emmanuel Macron’s state visit to Denmark.

Today, at the Economic Forum and during the French state visit to Denmark, Global Fashion Agenda and Institut Français de la Mode signed a memorandum of understanding signifying the intent of both parties to collaborate. This statement of intent signals a mutual wish to strengthen their ties and establish more partnership agreements to accelerate sustainability in the fashion industry.

Eva Kruse, CEO of Global Fashion Agenda, says: “Global Fashion Agenda is on a mission to tackle the social and environmental challenges facing our industry and planet. Confronting those global challenges requires a united effort. The French fashion industry is one of the world’s most powerful and influential, which is why we already work closely with sustainability pioneer and leading French luxury group Kering, but signing this MoU is vital to accomplishing broader changes in French fashion companies and to creating concrete initiatives to educate and guide industry leaders towards new business models that will secure the future of people, profits and the planet.”

Future projects include, for instance, the possibility of co-hosting masterclasses for fashion and business media outlets on sustainability or issuing joint communications on the challenges, advancements, actions taken and policies implemented regarding sustainability. 

In connection with the signing of the Memorandum of Understanding the French Minister of the Economy and Finance, Bruno Le Maire was present along with Dominique Jacomet, Director General of Institut Français de la Mode and Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode.

Dominique Jacomet, Director General of Institut Français de la Mode, says: 

“For Institut Français de la Mode, which was ranked the number one fashion school worldwide by The Business of Fashion in 2017 (graduate ranking) and has a high-level centre of expertise, sustainability is a core priority. Working with Global Fashion Agenda is a great opportunity to promote sustainability at all levels of the fashion industry, and increase awareness among executives, designers and researchers.”

Pascal Morand, Executive President of Fédération de la Haute Couture et de la Mode, states: 

“Promoting sustainability by tackling environmental issues, advocating corporate social responsibility and combining innovation with long-term savoir-faire is a major challenge highly supported by the Fédération de la Haute Couture et de la Mode. This is why the collaboration between Global Fashion Agenda and Institut Français de la Mode, which reinforces expertise in the field, marks an important step towards sustainable fashion on a global scale.”